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Traci L. Suppa

Location icon United States

I’m a senior-level marketer, certified content strategist, editor, and award-winning copywriter with a long background in creating B2B and B2C digital and print content. I have the experience and ability to formulate multi-media marketing plans, tell brand stories that inspire action, and analyze research and trends. I strive to lead my team to do the same.

I’m also a published travel writer and blogger, library board trustee, and member of: DDA (Destination Development Association), NYSTIA (New York State Tourism Industry Association), AMCP (Association of Marketing and Communications Professionals), and ASJA (American Society of Journalists and Authors).

Portfolio

CONTENT MARKETING & CUSTOM PUBLISHING

Custom Publishing
Amtrak's New York By Rail Magazine

I edited the 2015 and 2016 issues of this custom publication. Editorial calendar, managing writers and photographers. *Received the 2016 APEX Award

AARP The Magazine (largest magazine circulation in the U.S.)
04/01/2021
Custom content for American Cruise Lines

Managed the content production for this two-page sponsored spread in the magazine, including editorial ideation, commissioning and editing copywriting, securing images.

Sponsored Content / Special Section
The Crafts Report

Wrote this sponsored package for a trade publication on behalf of client. *Received Gold MarCom award

Influencer Marketing Campaign
06/19/2018
Sponsored blog and social media posts

Managed this influencer campaign for Hudson River Valley National Heritage Area, overseeing sponsored social media and blog posts.

YouTube (Dutchess Tourism Inc. channel)
Dutchess County Craft Beverage Trail

Long-form video produced for Dutchess Tourism Inc. to promote the county's craft beverage makers. Ideated, wrote storyboard and script.

AD CONCEPTS & COPY

Digital Ad -- Display, Retargeting, and Native Ad Campaign
Kids Play Better at Skyway

Digital Ad for Skyway Camping Resort. Part of an integrated campaign for Skyway Camping Resort that also included print ads and direct mail.

Print ads, brochures, posters
Your Weekend Just Got Better

Ad promoting the Hudson River Valley National Heritage Area train app. Part of an award-winning integrated campaign for the Hudson River Valley National Heritage Area

B2C (Multimedia)

Real Estate Marketing Content
Overlook Pointe | Real Estate Website

Overlook Pointe commissioned our agency to produce an integrated marketing plan. I supplied campaign concepts, slogans, and copywriting for sales materials, website, video, and sponsored content.

Lifestyle, Home Decor, and Gift Content
Profiles of Makers and Product Designers

I wrote 100+ profiles like these for NY NOW, one of the world's largest wholesale markets for the lifestyle and home decor industry. This series appeared in the NY NOW show directory.

Home & Lifestyle Product Marketing
Good Clean Funds

Copywriting (catalog and product descriptions) for eco-friendly accessories and cleaning products.

VIDEO

B2B (Multimedia)

Magazine-Style Trade Show Planning Guide (biannual)
NY NOW® Pre Show Planner

Content created for attendees of NY NOW, a wholesale trade show for the gift and lifestyle industries. Includes exhibitor profiles, destination information, and service information about show operations.

Rockland County (NY) Tourism
Microsite for Tour Group Operators

Content created for a microsite dedicated to promoting Rockland County to the Chinese travel market; specifically, tour groups and travel agents. Itineraries, fact sheet, blog, travel tips, and more.

WEB COPY

Web Copy for Beach Enclave
Explore Turks and Caicos Islands | Beach Enclave | Luxury Villas

Located 30 minutes southeast of the Bahamas, Turks and Caicos is home to the third largest barrier reef system of the world. The perfect location for a vacation full of fun activities like fishing, snorkeling, diving and many more.

Town of Ellenville's destination marketing site
Find Yourself In Ellenville

When you visit Ellenville, New York, you'll find a community that embraces its history as part of the Hudson River Valley, as well as its place in the Catskills region. With the Shawangunk Mountains to the east, and the Catskills to the northwest, this valley village is blessed with natural, majestic beauty on all sides.

FOOD & WINE

Dutchesstourism.com
FIELD TO FORK

One in a series of suggested travel itineraries I wrote for Dutchess Tourism Inc. to encourage themed getaways to the destination.

Instagram (@HudsonValleyHappenings)
"12 Cocktails of Christmas"

Influencer campaign managed for Dutchess Tourism to promote the destination during the holidays. Ideated campaign, negotiated with influencer, collaborated on content.

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