CONTENT MARKETING & CUSTOM PUBLISHING
I’m a senior-level marketer, certified content strategist, editor, and award-winning copywriter with a long background in creating B2B and B2C digital and print content. I have the experience and ability to formulate multi-media marketing plans, tell brand stories that inspire action, and analyze research and trends. I strive to lead my team to do the same.
I’m also a published travel writer and blogger, library board trustee, and member of: DDA (Destination Development Association), NYSTIA (New York State Tourism Industry Association), AMCP (Association of Marketing and Communications Professionals), and ASJA (American Society of Journalists and Authors).
CONTENT MARKETING & CUSTOM PUBLISHING
I edited the 2015 and 2016 issues of this custom publication. Editorial calendar, managing writers and photographers. *Received the 2016 APEX Award
Managed the content production for this two-page sponsored spread in the magazine, including editorial ideation, commissioning and editing copywriting, securing images.
Commissioned by Marriott to write copy for this infographic.
Wrote this sponsored package for a trade publication on behalf of client. *Received Gold MarCom award
White paper / lead gen piece for prospective clients, providing an overview and benefits of social media and content marketing.
Managed this influencer campaign for Hudson River Valley National Heritage Area, overseeing sponsored social media and blog posts.
Long-form video produced for Dutchess Tourism Inc. to promote the county's craft beverage makers. Ideated, wrote storyboard and script.
I edit and write the quarterly newsletters that Hudson Valley Wine Magazine sends to its email subscribers. *Received Hermes Creative Award.
AD CONCEPTS & COPY
Pieces from an award-winning integrated campaign - print and digital ads, UGC, social media posts
Ad promoting dining and nightlife in Ellenville, NY
Ad copy and itineraries for Westchester County Tourism, promoting tour group travel
Ad promoting the restaurant at The Garrison Resort
Digital Ad for Skyway Camping Resort. Part of an integrated campaign for Skyway Camping Resort that also included print ads and direct mail.
Ad promoting the Hudson River Valley National Heritage Area train app. Part of an award-winning integrated campaign for the Hudson River Valley National Heritage Area
Overlook Pointe commissioned our agency to produce an integrated marketing plan. I supplied campaign concepts, slogans, and copywriting for sales materials, website, video, and sponsored content.
I wrote 100+ profiles like these for NY NOW, one of the world's largest wholesale markets for the lifestyle and home decor industry. This series appeared in the NY NOW show directory.
Copywriting (catalog and product descriptions) for eco-friendly accessories and cleaning products.
Concept, scriptwriting, and marketing strategy for this video promoting the Hudson River Train Tour app. *Received the HSMAI Adrian Award.
Content created for attendees of NY NOW, a wholesale trade show for the gift and lifestyle industries. Includes exhibitor profiles, destination information, and service information about show operations.
One in a series of posts, commissioned by TripAdvisor's microsite for its hospitality advertisers, providing marketing strategies.
Content created for a microsite dedicated to promoting Rockland County to the Chinese travel market; specifically, tour groups and travel agents. Itineraries, fact sheet, blog, travel tips, and more.
Strategized, developed, and wrote themed multi-day itineraries to encourage visits to Dutchess County sites and attractions.
Located 30 minutes southeast of the Bahamas, Turks and Caicos is home to the third largest barrier reef system of the world. The perfect location for a vacation full of fun activities like fishing, snorkeling, diving and many more.
When you visit Ellenville, New York, you'll find a community that embraces its history as part of the Hudson River Valley, as well as its place in the Catskills region. With the Shawangunk Mountains to the east, and the Catskills to the northwest, this valley village is blessed with natural, majestic beauty on all sides.
FOOD & WINE
As the "Talking Terroir" columnist for the magazine, I wrote this long-form article on Angry Orchard and its head cider maker Ryan Burk.
One in a series of suggested travel itineraries I wrote for Dutchess Tourism Inc. to encourage themed getaways to the destination.
Influencer campaign managed for Dutchess Tourism to promote the destination during the holidays. Ideated campaign, negotiated with influencer, collaborated on content.