Traci L. Suppa

Amtrak's New York By Rail Magazine

I edited the 2015 and 2016 issues of this custom publication. Editorial calendar, managing writers and photographers. *Received the 2016 APEX Award

Custom content for American Cruise Lines

Managed the content production for this two-page sponsored spread in the magazine, including editorial ideation, commissioning and editing copywriting, securing images.

Marriott Hotels "Travel Brilliantly" Digital Magazine

Commissioned by Marriott to write copy for this infographic.

The Crafts Report

Wrote this sponsored package for a trade publication on behalf of client. *Received Gold MarCom award

Better Marketing Through Social Media

White paper / lead gen piece for prospective clients, providing an overview and benefits of social media and content marketing.

Sponsored blog and social media posts

Managed this influencer campaign for Hudson River Valley National Heritage Area, overseeing sponsored social media and blog posts.

Tableware Today advertorial

Dutchess County Craft Beverage Trail

Long-form video produced for Dutchess Tourism Inc. to promote the county's craft beverage makers. Ideated, wrote storyboard and script.

Quarterly Hudson Valley Wine Magazine "enews"

I edit and write the quarterly newsletters that Hudson Valley Wine Magazine sends to its email subscribers. *Received Hermes Creative Award.

Conceptual Copywriting for Various Pieces of Integrated Campaign

Pieces from an award-winning integrated campaign - print and digital ads, UGC, social media posts

Find Your Fun in Ellenville

Ad promoting dining and nightlife in Ellenville, NY

Explore the Hudson Valley, The Westchester Way

Ad copy and itineraries for Westchester County Tourism, promoting tour group travel

The Easiest Decision You'll Make All Week

Ad promoting the restaurant at The Garrison Resort

Kids Play Better at Skyway

Digital Ad for Skyway Camping Resort. Part of an integrated campaign for Skyway Camping Resort that also included print ads and direct mail.

Your Weekend Just Got Better

Ad promoting the Hudson River Valley National Heritage Area train app. Part of an award-winning integrated campaign for the Hudson River Valley National Heritage Area

Overlook Pointe | Real Estate Website

Overlook Pointe commissioned our agency to produce an integrated marketing plan. I supplied campaign concepts, slogans, and copywriting for sales materials, website, video, and sponsored content.

Profiles of Makers and Product Designers

I wrote 100+ profiles like these for NY NOW, one of the world's largest wholesale markets for the lifestyle and home decor industry. This series appeared in the NY NOW show directory.

Good Clean Funds

Copywriting (catalog and product descriptions) for eco-friendly accessories and cleaning products.

Hudson River Valley National Heritage Area

Concept, scriptwriting, and marketing strategy for this video promoting the Hudson River Train Tour app. *Received the HSMAI Adrian Award.

"Unexpected" video series for Dutchess Tourism, Inc.

"My Day in Dutchess" Series for Dutchess Tourism, Inc.

NY NOW® Pre Show Planner

Content created for attendees of NY NOW, a wholesale trade show for the gift and lifestyle industries. Includes exhibitor profiles, destination information, and service information about show operations.

Creating Packages That Attract Customers

One in a series of posts, commissioned by TripAdvisor's microsite for its hospitality advertisers, providing marketing strategies.

Microsite for Tour Group Operators

Content created for a microsite dedicated to promoting Rockland County to the Chinese travel market; specifically, tour groups and travel agents. Itineraries, fact sheet, blog, travel tips, and more.

Itinerary Series for website and social media

Strategized, developed, and wrote themed multi-day itineraries to encourage visits to Dutchess County sites and attractions.

Explore Turks and Caicos Islands | Beach Enclave | Luxury Villas

Located 30 minutes southeast of the Bahamas, Turks and Caicos is home to the third largest barrier reef system of the world. The perfect location for a vacation full of fun activities like fishing, snorkeling, diving and many more.

Find Yourself In Ellenville

When you visit Ellenville, New York, you'll find a community that embraces its history as part of the Hudson River Valley, as well as its place in the Catskills region. With the Shawangunk Mountains to the east, and the Catskills to the northwest, this valley village is blessed with natural, majestic beauty on all sides.

Taking Tradition Forward at Angry Orchard Cider House | Hudson Valley Wine Magazine

As the "Talking Terroir" columnist for the magazine, I wrote this long-form article on Angry Orchard and its head cider maker Ryan Burk.

FIELD TO FORK

One in a series of suggested travel itineraries I wrote for Dutchess Tourism Inc. to encourage themed getaways to the destination.

"12 Cocktails of Christmas"

Influencer campaign managed for Dutchess Tourism to promote the destination during the holidays. Ideated campaign, negotiated with influencer, collaborated on content.